Core Customer and Marketplace Concepts Q1

Q.
(a) Elaborate on the five (5) concepts for:

(i) Core customers

(ii) Marketplace concepts. (20 marks)

(b) Explain the importance of understanding these concepts. (5 marks)

(25 marks, 2015 Q1)

A.

Ref:

Micro Environment Elements affecting developers Q3

Q.
Elaborate on all the micro environment elements (internal and external) that may affect the ability of a property development company to serve its clients.

(25 marks, 2015 Q3)

A.

Ref:

Elements of Customer-driven Marketing Strategy & Mix Q2

Q.
(a) Describe the elements of customer-driven marketing strategy and mix.

(20 marks, 2015 Q2)

A.

Ref:

Strategies in different Stages of Product Life Cycle Q5

Q.
(a) Describe the stages of the product life cycle. (15 marks)

(b) Discuss the different marketing strategies to be adopted during the product life cycle. (10 marks)

(25 marks, 2015 Q5)

A.

Ref:

Factors influencing buying decision Q4

Q.
Briefly explain:

(a) The major factors that influence the consumer buyer behaviour. (15 marks)

(b) The factors that may influence the decision to purchase by a house buyer. (10 marks)

(25 marks, 2015 Q4)

A.

Ref:

Marketing Functions in Property Business Q7

Q.
(a) Briefly explain two (2) marketing functions in a property business. (10 marks)

(b) Describe four (4) general steps in conducting a property market research. (15 marks)

(25 marks, 2015 Q7)

A.

Ref:

Promotion Mix for Customer Value Q6

Q.
(a) Elaborate on a company's total promotion mix for communicating customer value. (15 marks)

(b) Elaborate the promotion mix that is used in the promotion of a property product. (10 marks)

(25 marks, 2015 Q6)

A.

Ref: