Marketing Management Q1

Q.
a) Define 'marketing management'. (5marks)

b) explain the five (5) alternative concepts which organizations adopt to carry out their marketing strategies. (20 marks)

(25 marks, 2011 Q1)

Marketing functions in real estate Q2

Q.
a) Explain briefly the common marketing functions in real estate. (5 marks)

b) Discuss how real estate characteristics may influence the roles and functions of real estate marketing. (20 marks)

(25 marks, 2011 Q2)

Segmentation of Market Q3

Q.
The real estate market needs some bases and variables for the segmentation. With the use of examples of a residential property development, explain the variables to be used for segmenting the customers' market.

(25 marks, 2011 Q3)

Product Life Cycle Q4

Q.
A product life cycle (PLC) has five (5) distinct stages/phases.

a) Briefly explain four (4) stages of the PLC. (5 marks)

b) Explain the various market strategies to be adopted at each of the four (4) stages. (20 marks)

(25 marks, 2011 Q4)

4 Ps in Property Q5

Q.
a) Identify the four (4) groups of variables known as the "four Ps" of the marketing mix. (5 marks)

b) With the use of example in relation to the marketing of residential properties, explain the various marketing tools under each P. (20 marks)

(25 marks, 2011 Q5)

Marketing Research in Property Q6

Q.
Marketing research is essential to deliver accurate information for an effective marketing strategy. Discuss the various processes involved in conducting a market research for a proposed vacant development site.

(25 marks, 2011 Q6)

Marketing research in Marketing Mix Q7

Q.
Various types of marketing researches may be needed to support decision on the aspect of the marketing mix. With the use of examples relating to residential property development, explain how the various types of researches might be conducted for the variables identified within the marketing mix.

(25 marks, 2011 Q7)