Wednesday, February 4, 2015

Real Estate Marketing Research Q2

Q.
a) Define 'Real Estate Marketing Research'. (5 marks)

b) Using an appropriate example in real estate, elaborate the objectives for the following types of research:

Exploratory Research. (7 marks)
Descriptive Research. (6 marks)
Causal Research. (7 marks)

(25 marks, 2013 Q2)

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