The 2012 Marketing Paper consisted of 8 questions instead of the usual 7. This was probably an error in the paper setting. 2012 Marketing paper was 20 marks for each question (complete 5 questions out of 8) instead of 25 marks each (complete 4 questions out of 7).
Q
a) Explain with the use of examples in the housing sector, the common elements in the marketing mix. (10 marks)
b) Discuss how a company could develop the broad pricing strategy for a new product. (10 marks)
(20 marks, 2012 Q8)
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