Tuesday, February 3, 2015

Customer Relationship Management Q3

Q.
a) Explain briefly the term "customer relationship management". (5 marks)

b) Discuss the strategies for creating value for customers and capturing value from customers in return. (15 marks)

(20 marks, 2012 Q3)
Posted by at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)